Social media’s place in campaigning

Another year of campaigning often means that we turn off the television and unplug the phone. In 2008 and 2012, with voter apathy reaching new highs; Barack Obama was able to make brilliant use of social media, come from nowhere to become the first black President of the United States. His successful candidacy dared other tech and media-savvy candidates to follow in his footsteps as they saw the boost that social media and television gave his campaign.

Never tiring of things political and of current events, I do tire of people butting heads, defending positions, going on offense whenever a position is disturbed and seeing those negative campaign ads. The old, ‘my-belief-is-better-than-yours-‘buzz-feeds. Isn’t it about time that we toss aside the boxing gloves and concentrate on solutions to our nations’ problems?

We can still be serious about problem-solving without taking ourselves too seriously. I’ve sparred before, but I announce now that commentary will be my schtick; I’ll leave the sparring to the media and candidates who have a ‘dog in this fight.’ Personal attacks aren’t necessary to prove a point.

Still having fun without being mean-spirited, Jimmy Fallon can still be funny and his guests can still air a lighter side, while still enjoying (?) a different style of campaigning; all the while indulging in a well-earned bit of levity in what has got to be an otherwise gruelling schedule.

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